SRAM: SEEKING STEEPNESS IN TAIWAN // 4 mins, Taiwan

DIRECTED BY: Jamie Kripke

DP: Thomas Woodson

EDITED BY: Kirk Muir Horton

CLIENT: SRAM

MUSIC: Jon Natchez

MIX: Kyle Richardson

PRODUCTION: Kate Powlison, SRAM

SEEKING STEEPNESS IN TAIWAN

Wildly steep climbs and endless miles of perfect pavement: this must be the place.

Just outside Tai Chung, Taiwan, steep, paved roads quickly become steep, not-so-paved roads, and a cyclist’s dream. The city disappears behind thick jungle terrain, and adventure begins. Launching a new wide-range drivetrain for SRAM, these stories of the locals, an expat, and a bike industry veteran aimed to break the norms of road cycling media.

Check out the full scoop here.


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